Digital marketing trends are key changes in the strategic direction of the digital marketing landscape that impact the way marketers should interact with their target audience.
Moreover, digital marketing trends are one of the most searched-about topics online, which means there are more marketers who are thinking about advancing their digital strategies and then aligning their content accordingly so they don’t have to stay ready for a drastic change.
Here are 10 digital marketing trends for the year 2023.
NFT And Crypto
NFTs and online currencies have been near to impossible to miss over the past years. You would not need to invest in crypto to know the rise of it.
With social platforms like Twitter taking steps to integrate cryptocurrency payments, and a rising trend for display tools that showcase in-app NFT purchases.
Facebook is already promoting the use of NFT display options and avatars and we expect to see more and more companies taking a step in this direction.
The focus with NFTs and cryptocurrency is to think about how to sell the brand beyond products and services, and potentially the brand itself and the ethos it carries.
Interactive Email Marketing
Engaging the audience with enhanced interactive tools and techniques is still not common practice with businesses.
Due to the pandemic, ways of interacting with the audience have to undergo a major transformation. It is important to use attention-grabbing techniques to attain higher conversion rates.
For instance, surveys, forms in emails, live videos, in-shopping videos, etc. to capture the interest of your audience. But at the same time, businesses should understand the viability of these techniques.
As there are a lot of technical possibilities, they won’t work out the same way for every client and customer.
Therefore, only after proper assessment, should one decide which form of interactive marketing to go ahead with.
Voice Search
Smart speakers are becoming more popular than ever as it is simple and easy to use and to have.
We can expect this trend of voice search to surge in the near future and honestly with the rise in the use of smart communication devices like Alexa, Cortana, and Siri, the trend is for everyone to capture.
It will be beneficial for businesses to understand and move in that direction but at the same time be aware of the challenges associated with it.
These can be showing up with accurate search results, not intruding on the privacy of the people, etc.
Depending upon your requirements you should show up in relevant search queries if operating a local business in the most useful and productive way for the audience.
Programmatic Advertising
Programmatic advertising is the process of using AI to automate ad buying.
By removing humans from ad buying, companies receive a more reliable and cost-effective solution to their needs.
Global programmatic advertising spending has reached almost $130 billion, 61% of which comes from U.S. companies.
According to eMarketer, U.S. programmatic display ad spending will grow 18.4% next year, a number that's close to average what was observed in recent years.
Video Marketing
There are plenty of ways to drive higher engagement with your video marketing. For instance, you can make a video post or start a live broadcast on Facebook, LinkedIn or Instagram.
One way to schedule Instagram posts for maximum engagement is by using RecurPost's automation tool.
Video is a useful channel where you can repurpose and republish your existing content or vice-versa. On the one hand, that means taking a content piece like a blog post and turning it into a video.
5G Technology
5G technology or the fifth generation of mobile technology is the most significant digital marketing trend.
The update heralds a new era of digital communications, and its impact will be felt across virtually every industry.
The European Union has an ambitious 5G action plan that includes uninterrupted 5G coverage for major roads and railways by 2025. What’s more, the technology is expected to power 100x more connected devices.
Undoubtedly, 5G technology will transform how we access online content, from digital marketers to the average user.
Mobile Marketing
It is expected that as most people have switched from laptops and computers to mobile for browsing, things will soon completely shift to phones.
Making apps and websites that are good for mobile users will help with the business. Mobile spending is expected to increase up to 65 Billion dollars by the year 2023.
Twitch
Twitch, a live video streaming service subsidiary of Amazon.
This platform boasts more than 30 million daily active users. Although Twitch has focused almost exclusively on the gaming community, where you can watch others play games since it was founded in 2011.
It has recently expanded to other activities such as painting, cooking, and music.
Since the COVID-19 pandemic, Twitch has grown even faster than before.
Companies have been using Twitch as part of an influence marketing strategy. Similar to what can be seen on other platforms like YouTube and Instagram.
Twitch influencers have a strong relationship with their followers.
Data Privacy Automation Technology
One inevitable result of the increase in privacy regulations and consumer expectations is a focus on data privacy automation.
The software can help organizations respond to privacy requests, categorize data into different sensitivity categories, and to comply with reporting requirements set out in some regulations.
Considering that there were 331 data breach notifications per day across Europe in 2020 (a nearly 20% increase over 2019) and, according to the Ponemon Institute, the average cost of a data breach reached $8.64 million in 2020.
It’s no surprise that organizations are amenable to investing in solutions that help to streamline regulatory oversight and protect data stores.
Capitalizing On Mobile Gaming
Downloads of mobile gaming apps have increased over the years.
Nearly 70% say they would give up social media or TV before they’d give up mobile gaming. In that same study, users said they’re twice as likely to pay attention to in-game display ads than they are to ads on the internet.
Along with typical banner ads, there are interstitial ads and “reward” ads on mobile gaming apps.
Interstitial ads are put at stopping points in the game, so they don’t feel unnatural to the user. They also take up 100% of the users’ screen.
Reward ads offer users game points, currency, or another gaming-related benefit for watching the entire video ad.
With these 10 digital marketing trends, you can definitely use them while trying to capture and/or create an audience for your business.