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THE EDGE POST

5 Ways To Improve Your Instagram Marketing


Instagram is one of the largest social media platforms on the internet. With a site generating that much traffic, marketers are sure to see it as an opportunity to grow their business. To help you do so, here are 5 Ways To Improve Your Instagram Marketing.


Use Hashtags

One of the most well-known aspects of Instagram is the users’ frequent use of hashtags. Using hashtags on Instagram allows for people to have an easier time searching for your content, even if they have never heard of you before.


This is due to the chance that people can find your brand through hashtags by chance rather than searching specifically for you. This would allow your posts to have a much greater reach if using hashtags.


You should add hashtags that are related to your business to maximize the reach, engagement, and visibility of your post. It is recommended to use at least ten hashtags per post, all of which should be at least mildly popular to reach popular searches.


Host Contests

Much like marketing on other platforms, hosting events generate buzz with the people and shows that your brand is fun. Here on Instagram, contests are the event to host if you wish to have people interact with your content.


Instagram contests are not difficult to execute and can be hosted regularly to grow your brand, increase your exposure, and retain your existing audience. For a contest that includes a giveaway, it is important to include prizes that are enticing to your audience to have them motivated to compete.


Instagram contests can come in many forms, from liking your posts to winning a photo contest. Regardless of the type of contest, you decide to host, remember to keep it engaging for your audience.


Use Instagram Stories

Studies have shown that people typically engage with live videos longer than they do pre-recorded ones. With this in mind, businesses can implement this into their marketing by hosting more live videos and less pre-recorded ones.


It is fortunate then that Instagram provides the tools necessary for this with their Instagram stories feature. With this, brands can go live and start a live video to engage with their audience using the video platform.


Brands can implement this into their marketing strategy by hosting simple live events using Instagram stories such as Q&A sessions with their audience. This also has the additional benefit of getting feedback on your products.


Use Instagram Tools

When marketing, it is important to use the tools available to maximize effectiveness, and Instagram marketing is no different. By switching an Instagram account to a business profile, you can access information through Insights such as follower demographic, engagement data, and impressions.


These will help you understand and gauge the success of your marketing strategy, allowing you to tailor it for the continued growth of your brand. Information for each post is also available, which can help you personalize your content according to your target audience, with details that include, age, gender, location, and active hours.


Schedule Your Content

People are not on Instagram all the time. They come and go, just like any other place, and to capture their attention, you can post when they are most likely to see it.


Posting your content at the right time can help boost the engagement of your followers. There are general guidelines that can be followed to do so such as to post during lunchtime, but it is important to post according to the ideal time for your target audience.


After starting your campaign, you can obtain data to do so. With the knowledge gained from the smart use of Instagram tools, you can schedule your content based on the active hours of your target audience.




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