We are now living in a world dominated by digitals. Consumers these days, when doing purchases, they tend to search for background information of the product's brand before buying. According to study, about 81%-85% of consumers does their research online before purchasing the product.
In a survey of small business owners, 19% of them forego their websites. It is best to hire a professional web designer to help create a website for your business. Not only they know how to make an engaging and effective design, but they have the experience to make a simple navigation as part of the user's experience.
Having that many people online with no website for your business is like not existing at all. Because that is where consumers are spending their time at. A website for your business can help a lot on exposure and visibility.
Online Presence
To begin with, it creates an online presence for the consumers to learn more about the products they want to purchase, gives a brand value proposition, expanding the target audience around the world, and it is delivering professionalism for your business.
Online presence can make your business have a two-way communication channel with your consumers (e.g., reviews or feedbacks). This can help you learn more about your audience more of what they want. An online presence can help you market your brand to a wider exposure.
Exchanging Information
Now that it is easier to reach out to the audience, exchanging information of the products is quick and easy. Businesses can put images of the products, opening hours, location of the physical shop, contact information for any inquiries the consumer might have. Putting up promotional videos can help engage with the audience in a more efficient and effective way.
Show Credibility
A website can also increase the credibility of the businesses' products. Potential customers are likely to have doubts towards sites that does not consists of the information they are looking for. For instance, their physical address or any contact information. Having all the necessary information on the website can make consumers have more trust towards the business and be comfortable in using services provided.
Online Advertising
Next, it is a great way to advertise online and create a brand awareness using SEO. The more searches the web gets, the higher the traffic is and so is the ranking. Getting on top of the search engine ranks could help new consumers see the site first when searching for a certain products/services. Using other online platforms- social medias (Twitter, Instagram, Facebook)- could create an inbound traffic to your website. Expanding the business into an e-commerce would be a great addition as it makes the consumers easier to purchase the product without having to go to the outlet physically.
Get Found Easily
If you want to gain more customers and not being over-shadowed by your competitor, creating a website is necessary. With the number of online users that research a product before buying, providing all the information, services, and everything else can help consumers distinguish between your business and the competitor. Would not want to miss out any opportunities on this.
Keep Track of Your Business
Lastly, it is easier to keep track of your business in real time by using some analytics. Analytics provides valuable data on how your business is ding over the time. Those data include:
1. The number of online users visiting the site,
2. The amount of page impression,
3. The bounce rate of visitors,
4. The average time visitors would stay and view your site.