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THE EDGE POST

How Mr.DIY Started?


Most MR.DIY stores are approximately 10,000 square feet in size, providing a comfortable and wholesome shopping environment for families. MR.DIY serves more than 80 million customers annually at all of its stores in Malaysia and Brunei, as well as on its website. All MR.DIY stores are operated as mini anchor tenants in Lotus's, Giant's, AEON, and AEON BIG, and are managed in collaboration with large retailers and mall owners. With ten categories — Hardware, Household, Electrical, Furnishing, Car Accessories, Stationery & Sports, Toys, Gifts, Computer & Mobile Accessories, and Jewellery & Cosmetics — MR.DIY offers an average of 18,000 products at "Always Low Prices" in each store.


Founder


Mr D.I.Y. was established in 2005 when its founder, Tan Yu Yeh, opened a hardware store. Since then, the business has expanded into numerous shopping malls, becoming a one-stop shop for all things related to home improvement. You can find them in the form of electronics, mobile phone and computer accessories, office supplies, games, and toys.


Tan, who co-owns the company with his brother, is credited with a rapid expansion across Malaysia following the installation of a POS system. Mr. D.I.Y. is the leading home improvement chain in the region, serving 80 million customers every year from its more than 700 locations. It wasn't until 2017 that Mr. D-I-Y. expanded into the online market with his own e-commerce platform.


Mr. D.I.Y. has been recognised as the best home improvement retailer at the World Branding Awards for the past three years in a row. It also took home a Best Practices Award from retail analysts Frost & Sullivan that year. The Tan brothers became billionaires the same year they listed Mr D.I.Y. on Bursa Malaysia. After earning his physics degree from Universiti of Malaya, Tan worked as an engineer for Komag USA in Malaysia before joining Inter-Pacific Securities as a remisier.


Company History


In 2005, brothers Tan Yu Yeh and Yu Wei established a hardware store on Jalan Tuanku Abdul Rahman. Mr. Mr. Do It Yourself is the name given to the establishment (D.I.Y.).

Keep in mind that the brothers knew nothing about running a retail business or about home improvement. For instance, Tan Yu Yeh began his career as an engineer and stockbroker after studying physics in college. Yeh had been working as a stockbroker, and it wasn't until he left that he suggested they open a little utensil shop. The first Mr. DIY store was a huge success in Malaysia. By the end of the first year, the company had opened three retail outlets, two of which were newly opened. Over the course of the years 2005–2008, MRDIY gradually increased the number of stores it operated. However, it wasn't until it appeared in shopping centres that the idea truly took off.


The company abandoned its standalone model in 2008 when it opened its first store inside an AEON shopping mall. Partnerships with other industry heavyweights like Tesco and Giant followed quickly. As MRDIY had yet to establish its brand, it made sense for the two companies to work together for the mutual benefit of both. Customers would shop at Tesco or Giant for groceries, and then swing by Mr. DIY for things like paint, tools, and electrical cords.


In October 2020, MR.DIY began trading publicly on the Bursa Malaysia (MYX). As of the end of 2020's fourth quarter, the company's valuation was RM 21.4 billion, with cumulative revenue of RM 2.6 billion. Mid Valley Megamall is home to the first MR.DIY Plus, a supermarket-like 3-in-1 concept store. The company opened its first MR.DIY Express retail location in April 2021 to serve customers in outlying areas. The 800th MR.DIY store, located at Pavilion Bukit Jalil, opened in the first month of 2022. The establishment also features an internal MR. TOY shop. The 30,000-square-foot (2,787-square-meter) MR.DIY Plus store debuted in MidValley Megamall in May 2022. In August of 2022, the band also conquered 1,000 retail outlets.


Struggle To Keep Prices Low


Alex Goh, head of marketing for MR D.I.Y. Group, said in a statement announcing the initiative's launch, "We understand the struggle that Malaysian households are experiencing. Household budgets are under severe stress due to rising prices, rising inflation, a lack of options, and, in some cases, a loss of income. We believe it is our duty as a Malaysian company with stores across the country to provide residents with low prices and easy access to basic necessities.


"'Stretch Your Ringgit with MR.DIY' is a savvy and straightforward method for Malaysians to shop for necessities without sacrificing quality or price. Great savings on our wide variety of private label products, which customers can buy with confidence because of the campaign's emphasis on quality. "It's all about Malaysians helping Malaysians," Goh said.


MR.DIY is the nation's leading home improvement retailer, stocking more than 18,000 items at "Always Low Prices" in more than 1,000 locations across the country. MR.DIY not only stocks a wide selection of products from well-known brands, but also offers a selection of its own private label goods. More than 30 of the store's own private label products across home furnishings, hardware, electronics, and automobile accessories are being promoted in tandem with this campaign. The nationwide promotion lasts for one month and features deep discounts across the store's private label categories, such as home furnishings, hardware, electronics, and auto accessories. Electric kettles (1.7L) are on sale for RM49.00 each, while 3U-shaped LED daylight bulbs cost RM9.90 each and alkaline AA batteries cost RM10.90 for 12.


Giving Is Always In Company Culture


The hospitals, government clinics, police, and public in Malaysia all received PPE and face masks from MR. DIY during the COVID-19 outbreak. Together with Majlis Perbandaran Hulu Selangor (MPHS), MR.DIY began an intensive cleanup of Sungai Kedondong in 2021. In conjunction with Universiti Malaya's Community & Sustainability Centre, MR.DIY also hosted the fifth annual 'DIY Made Simple 2021' competition (UMCares). Over 12,000 Universiti Malaya undergraduates received a total of RM3.6 million in 2021 as part of MR.DIY's #DIY4UM initiative, which was dispersed via the Touch and Go e-wallet to ease the students' readmission to campus life.


MR.DIY has also launched an initiative to provide healthy food to elementary schools in Selangor called "The Healthy Meals." Seven hundred and thirty-three children at five elementary schools have benefited from it so far. Together with the non-profit Soroptimist International Club of Damansara (SID), MR.DIY visited Kampung Gana in Kota Marudu, Sabah, and provided basic necessities to 40 families in need. Along with the recent PPUMCare Run event at UM Arena, Universiti Malaya, MR.DIY donated RM300,000. This organisation was formerly known as the PPUM Patients Welfare Fund. UMMC, located at the University of Malaya, hosted the Run to raise money for its charity programme that provides free healthcare to low-income Malaysians.


MR.DIY gives away 85,000 free test kits to schools across Peninsular Malaysia as part of their #DIY4Universiti programme.

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