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THE EDGE POST

What Is Web3 Marketing?


Web 3 is the latest Internet technology that leverages machine learning, artificial intelligence, and blockchain to achieve real-world human communication.


What is so great about Web 3 is it not only allows individuals to own their data but they will be compensated for their time spent on the web.


What Is Web3

Web 3 is the third iteration of the Internet that interconnects data in a decentralized way to deliver a faster and more personalized user experience.


It is built using artificial intelligence, machine learning, and the semantic web, and uses the blockchain security system to keep your information safe and secure.


The idea behind using the semantic web is that it understands and interprets the context and concept of the data.


Therefore, when a user searches for an answer, Web 3 delivers the most accurate and relevant result to the end-user.


Users will also be able to sell their own data to advertisers while still retaining ownership and data privacy.


Organized Data

One of the biggest advantages will be the way it will organize the data on the web in a meaningful way and collaborate with the social mediums and link it to the main source.


Through Web 3, marketers will be able to know consumption, buying, and specific user behavior.


Marketers will also be able to connect easily with consumer opinions over social media. It will be easy for marketers to segment and target their customers more specifically and provide the consumers with a more personalized and localized shopping experience.


No More ‘Near Me’ Queries.

There will be a drastic decrease in “near me” queries because people know that the results will automatically be relevant to their location.


Hence, they have stopped adding “near me” or zip codes to their search. Web 3.0 automatically considers the user's location and behavior data and shows relevant results that match their interest.


This is because there will be less focus on keyword optimization. Therefore, marketers must create multimedia content that understands users' needs and queries.


New Opportunity

Web 3.0 offers advertisers a wonderful opportunity to get back to fundamentals and engage directly with users while providing actual value and experiences.


There will be a complete makeover of how we use the web and how people do business online.


However, there are flaws with how various Web3 features are being adopted right now.


Still, there is also a lot of optimism that the issues of Web 2.0 can be rectified with the next phase of the internet, which makes it worth paying attention to, even if it causes its own issues in the process.


Efficient Customer Journeys

Web 3’s list of contributing technologies will help businesses to create highly efficient customer journeys.


For example, machine learning and artificial intelligence can combine to automate the more mundane of entrepreneurial tasks, freeing the entrepreneur to focus on the tasks that require a human touch.


Combining advanced technologies offers further opportunities for innovation, such as Google’s development of AR technology that teams with geolocation to produce 3D maps that will undoubtedly help customers to find your business.


More so, Web 3 will also help you to find your customers.



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