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THE EDGE POST

Why You Should Be Active On TikTok For Your Business?


TikTok is an app that is on everyone’s minds today, for reasons either bad or good. The fact is, with over 500 million active users globally, and it’s presence in about 155 countries, TikTok is the place to be to advertise your products and grow your business. Here are 5 reasons why you need to be active on TikTok for your business!


Large User Database


With over 500 million active users globally, active usage in about 155 countries and 90% of TikTok users accessing the app multiple times per day, it is no use denying the fact that TikTok is ready for marketing of products and businesses. With such a large and active user database, the probability of information regarding your business and product reaching a very large audience is very high.


If you’re able to put out advertisements everyday on TikTok, you are guaranteed to reach a huge audience and gain high amount of attention towards your business.


Ads That Are Not Quite Like Ads


One thing that distinguishes advertising on TikTok from advertising on other equally popular social media sites like Facebook and Instagram is the fact that the type of ads you see on TikTok aren’t the same as the ones you see on the other social media platforms.


There is something refreshing, innovative and fresh about TikTok ads in the way that they are not formulaic like ads on Facebook and Instagram and are made of different ad format which involves the use of catchy music and attention-grabbing videos.


Target Audience Includes Gen Z



If you’re a business looking to promote products across all age groups, you know that the one age group you have trouble reaching is the younger age groups, since they feel bothered and disturbed about conventional ads, and are likely to ignore them rather than give them any time of their day.

Taking this into consideration, TikTok with its unique audio-visual format of ads is perfect to grab the attention of the younger generations, especially since most of the users on TikTok are from the same age group. With short 15-30 second video ads, it is very easy to hold onto the attention of people from this age group, and enough to garner business to your business.


Promotion of User-Generated Content


TikTok uses data records and data entries in order to generate and promote user-specific content that is generated from their activity trends on the platform. This means that each user will be shown ads that are specifically targeted to their attention, thus making the chances of your business being advertised to people who will actually be interested in it, rather than a broad audience that may or may not show any interest in your products.



Low Competition and Community-Based Marketing



As TikTok is a relatively new space to advertise your business on right now, the amount of competition you have from other similar businesses is low, thus making it more beneficial for you to advertise on TikTok.


Further, TikTok is a community-based platform, which means that growth on the platform occurs through sharing videos with other people who one might think would enjoy it. So, that way, your business too is marketed in a community-based manner.


About 1 million videos are viewed on TikTok every day, and that is an indication of the presence of a new platform that is perfect for marketing and advertising. Don’t hesitate and start advertising your business on TikTok today!





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