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THE EDGE POST

5 Crazy Trends That Will Shape Advertising In 2023


Companies all over the world were put to test as they had to change their complete marketing strategy due to the pandemic.


Brick and mortar stores had to shift online. Many companies, while having great ideas, were not able to execute them due to their lack of experience in digital and internet advertising.


However, it also showed the true potential of advertising and its role in the growth of a business.


Here are 5 crazy trends that will shape advertising in 2023.


Vernacular Content

Advertising ideas should be inclusive of all people from different geographies. This of course means marketing vernacularly but only for your target groups.


These trends show that the most useful technique for 2 tier and 3 tier cities is to practice multilingual marketing.


This helps in expanding your business and helps people who are not technologically savvy to better understand your brand.


Powerful vernacular content such as landing pages in regional languages can create a lasting impact on your audience as it also strikes an emotional chord.


Video Content

A great advertising idea would be to create share-worthy and or informational videos.


Studies show that more than 50 percent of women watch a video before making a purchase decision.


Videos and passing information visually help your audience retain information better. 60 percent of internet users are visual learners.


Video marketing is an SEO-gold mine and helps you develop a connection with your audience.


So it is recommended to make use of YouTube, and upload videos on your social media business accounts to establish your brand digitally.


E-Shopping

Physical distancing and stay-at-home customs have forced whole consumer segments to shop differently.


The dramatic rise in the adoption of e-commerce and omnichannel services sees no sign of abating.


The latest data suggests that there will be a huge increase of 169% in e-commerce purchases, from new or low-frequency users post-outbreak.


Moreso, the vast majority of consumers who have increased their use of digital and omnichannel services, such as home delivery, curbside pickup, or shopping via social media platforms, expect to sustain these activities in the future.


Conversational Marketing

Chatbots or conversational agents aren’t necessarily new, but they are becoming a must-have for businesses.


Over 60% of customers are now willing to exchange their personal data for prompt personalized customer service, and over 80% of businesses are already using chatbots.


The gap is closing fast and with good reason. These bots are personalized, polite, and programmed with a wealth of information.


An example of a company would be Drift. They offer AI chatbots for real-time conversations between brands and their customers.


Rerouting the traditional CLP model to a fast, cost-efficient, and personalized experience, Drift’s live chat provides excellent 24/7 customer service and improved lead generation while moving customers through the sales funnel faster.


AI-Based Automation

We’ve already seen huge advancements in AI over the last few years, and a great increase in the number of businesses using AI-powered technology and automation to assist their marketing efforts.


AI technology and automation are helping to take some of the grunt work out of marketing so brands can concentrate on strategy and crafting a fantastic customer experience.


However, the idea is to use this technology to enhance advertising efforts, not replace the real people behind them.


Big data, supported by AI and predictive analytics, is also helping brands to learn more about their audience and customers. It’s enabling hyper-personalization of customer experiences and marketing messages at scale.



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