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THE EDGE POST

5 Free Marketing Strategies For Any Business


Marketing can be expensive. Businesses are often forced to seek out alternatives that they can afford. To help with this, here are 5 Free Marketing Strategies For Any Business.


Use Social Media

Social media platforms are some of the most frequented platforms with billions of users each day and as such, businesses can capitalize on that for marketing. Social media sites are also popular enough today that members of all age groups can be found on them.


In addition, social media sites allow their users to create accounts for free. This can help cut down on marketing costs as all it takes to market a business on social media is time and effort on your part.


With the amount of popular social media platforms nowadays, social media marketing can take place on various social media platforms. Depending on the target audience and marketing goals of your business, you can choose between the popular platforms of Facebook, Twitter, Instagram, or LinkedIn to name a few.


Industry Partnerships

Businesses can help each other by forming industry partnerships with one another. Partnerships can be mutually beneficial to varying degrees depending on the terms agreed on by both parties.


Businesses in a partnership can learn and grow together while helping one another. This is the case when two businesses of similar financial situations find each other.


A partnered business can send customers to you on their own as a recommendation while you do the same. Discounts can be given for the businesses of both partnered businesses when referred from the other to encourage customers to come.


Email Marketing

Email marketing is a great way to keep your current customers engaged while also attracting new ones. It is easy to set up as well, requiring just a sign-up form on your website for users to fill up.


Email marketing can be highly effective, allowing businesses to engage directly with their customers. This allows them to personalize their marketing to their customers.


Email marketing can bring much as a strategy, allowing you to communicate your brand effectively while remaining cost-effective. In return, effort is a must towards your email newsletter, providing engaging content and not just mindless advertising to keep customers engaged.


Content Marketing

In the world of marketing nowadays, it is crucial that you stay engaging to your audience. Without constant production of engaging content, it is all too easy to lose your customers when they leave for your competitors.


Content marketing can refer to you sharing the content that you deem interesting or creating interesting content yourself. Content marketing is about putting out content that makes people want to read it and not just read out of obligation.


Content marketing can do more than just being marketing for your brand, it can also support your other marketing channels as those can be highlighted in the process of content marketing. As such, content marketing might seem daunting to start but the investments are worth it when done right.


Local SEO

Businesses can compete with larger competitors on the webpage search results through local search engine optimization. This is due to how Google’s algorithm is designed, which is to give users the most relevant search results based on their search words.


Local search optimization is how smaller businesses can compete as they target location-based searches that occupy the vicinity that they operate in. This can be done by adding location-based keywords to your business-related content.


Local search optimization when successful, can bring about benefits to your business for no cost. Examples of such benefits would be increased traffic, customer engagement, and many more.




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