The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation.
Google Ads is one of the most effective methods of paid online advertising.
Here are five ways you can use Google Ads for your business.
Shopping Campaign
You can use a shopping campaign that allows retailers to promote their products and inventory in a much more visual way, as well as boost traffic.
Shopping campaigns provide more details than a text-based or search ad. For example, shopping ads provide additional details like product image, price, title, and store name.
Since shopping ads provide more detail, the retailer is able to secure more qualified leads, as the consumers know and understand exactly what they are clicking.
Video Campaign
You can use a video campaign, these ads are those that appear within a YouTube video page, or in the form of pre-rolls before you’re able to watch the desired video.
Although these may seem similar to display ads, Google offers the option of choosing video ads specifically, rather than more broadly advertising on the Display Network.
These ads can appear as skippable pre-roll ads, ones that appear after entering a search on YouTube’s platform or overlaying banners.
Budget Controls
Google Ads can help you with controlling your budget as it is usually hard for marketers to keep their ad campaign within the budget
Google Ads addresses the problem of wasteful expenditure by handing you complete control of how your money is spent. You can target specific keywords, assign the number of bids, and set daily budget limits.
More importantly, you are charged only when an ad is clicked. This way your ad spend will only be used on activities that matter to you most.
Brand Awareness
By using Google Ads, it’ll help your brand to create awareness.
Most digital marketing experts tend to focus on leads, sales, and reach of Google Ads. Amidst all this, they end up underplaying its brand-building potential.
People usually would spend over 3 hours a day on the internet. It means that your ad will likely be viewed multiple times by the same set of individuals.
Irrespective of whether they click on it or not, they get familiarized with your brand and its offerings.
Search Network Campaign
By using a Search Network campaign, your ad will appear on not just Google Search and Maps but also hundreds of other Google search partners, including YouTube and Google Shopping.
On any of these sites, when users search terms related to a keyword for your campaign, they'll see your ad.
Google Ads allows businesses to reach anyone who uses Google to search for information, products, and services online.
When used properly, Google Ads has the potential to send you large numbers of people who want exactly what you have to offer.