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THE EDGE POST

6 Ways To Retain Your Existing Customers


Customers have always been the lifeblood of any business. To consider your business a successful one, it is important to not only attract new customers but also retain existing ones. There are multiple ways to retain existing customers, here are 6 Ways To Retain Your Existing Customers.


Create A Loyalty Program

A customer loyalty program is an integral part of customer retention as they provide your customers a reason to continue purchasing from you. Loyalty programs do not have to be complicated and a solid loyalty program can keep customers coming back for more as they are enticed by the rewards.


Simple rewards for continued use of your service can ensure repeat customers as rewards help customers feel like they are saving money. Another bonus that can be given to customers is a gift or discount on their birthday which can make them more inclined to support your brand.


Keep Customers Informed

Customers feel appreciated when they are part of a community. By keeping them informed of your recent developments and products, you are both helping your customer retention and advertising your newest product at the same time.


Customers can be kept up to date with your business via an email newsletter, which they can apply for at either your website or your physical store. Email newsletters for this purpose can be either weekly or monthly, depending on your needs.


Personalize Communication

People like to feel appreciated as individuals. Data that you have gathered on your customers can be used to personalize your interactions with each customer to convey a sense of care and appreciation for them.


Personalized communication can make customers feel like a part of your business. As such, customers will feel much more appreciated and would be more likely to continue their patronage with you if they associate your business with themselves.


Pay Attention To Feedback

Feedback is important and it is meaningless unless used to rectify the wrongs found in your business. When conducting business, it is important to collect feedback as the voices of your customers are important.


Regular feedback obtained from customers can benefit you significantly. You can use it to identify problems in your business before it becomes unsalvageable.


Customers like to be heard and to feel as if their opinion matters. By paying attention to their feedback and applying changes accordingly, customers are more likely to come back than leave for your competitors.


Resolve Problems Immediately

A major aspect of customer retention depends on their satisfaction with your business. Problems will arise regardless of your success, and it is important that these are resolved immediately.

Customers will not return when the problem they have encountered is repeated. A good way to boost your customer retention is to take your feedback and act upon it to better your business.


Each time a problem from an unsatisfied customer is resolved quickly, it shows that your brand is devoted to customer satisfaction. This can change the perception that customers have of you for the better, which helps with customer retention.


Create Promotion

Another effective way to retain your customers is to create a promotion. Promotions attract customers, as the thought of something being cheaper can entice them.


Promotions can create a communication opportunity for your business when it spreads through the masses via word of mouth. It would also create a reason for customers to buy from you rather than your competitors.


Promotions can vary but the important thing to keep in mind is to use a type that fits your business. Promotions can not only retain old customers but also attract new ones as you market your brand during the promotional period.



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