YouTube is one of the best social media platforms to advertise your business/product on today, with about 2 billion logged in users visiting the Video Streaming platform every month. YouTube too offers it’s own advertising services, which one can avail at a certain cost. Read on to find out How Much it Costs to Advertise on YouTube.
How The Cost Of Advertising Works On YouTube
The price for advertising on YouTube works on a ‘per-view’ or ‘per-action’ aspect. This means that every time someone clicks on your ad, you pay for the advertisement. The cost of these advertisements vary widely, depending on the type of advertisement that you’re looking for.
However in general, the cost starts at 0.10$ to 0.30$ per click / per view with an average daily budget of 10$ per day.
What Determines How Much Advertising Costs On YouTube?
You’re charged for your ad when the viewer either watches the entirety of your ad, or clicks on your ad. However, whether you pay for the views from users or the click from users depends on the type of ad that you’re using to advertise your business. Ads that are paid for on the ‘click’ basis are anywhere between 0.10$ to 0.30$ per click, with the daily investment being about 10$ minimum or more.
However, for ads that are paid for the ‘view’ basis, it is important to set a specific number of views you want to garner, so that you do not overspend on your budget.
The Factors That Determine How Much An Ad On YouTube Costs
Aside from the ‘click’ and ‘view’ aspects of charging for an ad, YouTube also charges for ads differently based on the type of ad, the bid (or the price that the user is willing to spend), the bidding selection and the target options. In general, a bigger ad space and increased ad exposure cost more.
If the target audience is common across various businesses, then each business ends up paying more in order to have more views and clicks owing to the competition between them.
How To Manage The Costs Effectively For Your YouTube Ad Campaign
It may be a little challenging to choose and execute your advertising campaign on YouTube owing to how many options are available, but you need to keep one factor in mind: to plan your budget effectively so that you do not overspend entirely only on advertising.
You can always choose to plan your ad campaign carefully, so you don’t spend a lot on your ads while also ensuring views and increased business coming your way.
Things To Keep In Mind When You Plan Your Budget For Your YouTube Ad
There are various businesses planning their ads on YouTube, so you need to ensure that your ad stands out and ensures returns from investing in YouTube advertising. Making ads that are high in quality, selecting a target audience that finds your product appealing are two things you need to keep in mind in order to stand out.
Moreover, shorter ads have higher rates of garnering views and clicks, than longer ones since viewers tend to skip longer ads. Monitoring the performance and returns from your YouTube Ad is important as well, so you can plan your future marketing strategy accordingly.
On the whole, YouTube is one of the best platforms to advertise your business today. With its global reach of millions, and its affordable range of advertising options, you are guaranteed many returns if your marketing strategy is strong.