SEO (Search Engine Optimization) is used to optimize and increases relevant searches or keywords to your site; the higher you rank in theory, the more traffic you will get. Google or Bing is a great example of a search engine.
Having the most wonderful products or services is great! But, if people do not know about it or discover it online, it is too bad on you. SEO is just one of the strategies that can help in the business competition.
SEO is very useful when it comes to small business owners that have blogs or websites these days. SEO brings out a lot of benefits even if it takes some time and effort.
Improves User Experience
Search engines like Google, have been monitoring the users’ behavior like the time spent on the site, bounce rates, etc. Therefore, getting to know what the customers or users want, or need is important. If they do not find anything that they need or want, they will leave the page and might never comeback to it. Improving the page for the users’ experience can be putting up relevant information, straight-forward information, or an easy web navigation. If the site page has failed to impress the users, the rankings will drop.
Builds Brand Awareness
If your site is on the first page of the search engines and have a strong web presence, users/customers are high likely to trust your brand when they are searching for a specific thing, such as a hand watch for instance. SEO plays a role in making your brand stand out, thus why keywords relating with the business can build a better brand awareness.
Builds Brand Credibility
Being featured on the first, second or top search results on the search engines like Google will give the idea to the customers or users that the site is useful and contains the information that they prefer than other sites. And that the site is popular as many users have done the researched too. Of course, on the other hand, if the site does not make it to the first page or top 5, customers/users may not even consider clicking on the site.
Improves Conversion Rates
If the ranking of your site has a good rank on any of the search engines, conversion rates is guaranteed. The targeted market will pay more attention to the site if it still has good ranking. The brand/site will be more familiar towards other audiences and their knowledge of it will increase as more people would go and look on the site.
Increase Site Traffic
SEO is one of the simple ways to engage in inbound marketing. It also focuses on relevant title page, keywords, tags, etc. on the search engines. Making use of the keywords, tags, descriptions, titles can help increase the click-through rate. The number of clicks, impressions or visits on the sites can result in a major traffic increase.
Gaining More Customers
Every brands or business would want to have more customers. SEO brings in customers who are actively trying to get to know more about the product or service. It is also one of the most effective and affordable marketing strategies today. Websites can bring in twice as many customers than businesses who does not have one.
Step Ahead Of The Competition
If there is a business in the same industry, there is no doubt that one would want to be ahead than the other. A business that includes SEO in their overall organizational plan will be one step further from the competitor. Search engines are powerful and if one business has an optimized website and the other does not, clearly the one that has will bypass its competitor.