Today’s world has people looking up their needs on the largest search engine on the internet, Google. In order to grow your brand and improve your business, it is important to be seen by Google users. Here are 5 Easy Ways To Improve Your Google Ranking.
Publish Relevant Content
Producing quality content is one of the ways that your Google ranking can be boosted. There is no substitute for this as quality content created specifically for your targeted audience increases the traffic of your site by getting them interested.
To make content that helps in improving your Google ranking, it is important to include the use of search engine optimization keywords in your content. These keywords will have to be related to both your content and your business, including words that are predicted to be searched by those that would be interested in your business.
It is important to keep your keywords diverse if there are multiple, as it is difficult to optimize for multiple varied search terms. Instead, it is advised to repeat your keywords throughout the content published on your site.
Update Regularly
The best-written content in the world cannot help your business if you do not update your site regularly. Search engines are particular about regularly updated content as it is one of the factors that it uses to determine the relevancy of the site.
Updates should also be scheduled regularly instead of being sporadic as it shows that your site is structured and not just whimsical fancy. Writing additional content each time in a similar fashion to blogging with keyword-rich phrases can help boost your ranking through these factors.
Increase Page Speed
With the speed of the internet increasing rapidly in this age of technology, people nowadays have less patience than ever. The page load time is not only an important factor in attracting and retaining users but also a key measurement for Google when determining your placement on the search engine rankings.
There are various methods in doing so, some of which include having a fast infrastructure for your website and optimizing images for loading time. After optimizing your page loading time, it is important to test your loading speed with the right tools such as the Pingdom website speed test.
Optimize For Mobile
Mobile phones have become a staple in the lives of many, being the way that most use to access the internet. As a large amount of traffic on the internet is generated from the use of mobile devices, it is important to optimize your site for mobile use.
Without mobile optimization, users will feel discouraged to use your site as the inconvenience generated would leave a lasting memory. To show the importance of mobile optimization for websites, Google has revealed in 2020 that it looks at websites as a mobile device when deciding rankings.
Mobile optimization can be tested with Google’s own tool, the mobile-friendly test tool. Websites should be created with mobile screens in mind and a redesign is needed if not done so.
Improve User Experience
When building your ranking on the Google search engine, it is important to understand that a majority of factors that decide it are directly influenced by the users. These factors are website visits, time on site, bounce rate, and pages per session.
This can be as easy as simply decreasing the page loading times, making sure no links are broken and having appealing visuals to name a few. Having an easy and enjoyable website to use would be extremely helpful to not only your climb in Google rankings but also help immensely with customer retention.