With the rise of social media, influencers have taken over as the new celebrities in this modern age. This presents an opportunity for businesses to market themselves by partnering with these influencers. To better equip yourself in navigating influencer marketing, here are 5 Important Things To Know About Influencer Marketing.
Types Of Influencer Marketing
Influencer marketing can be done in more than one way. The main goal of influencer marketing is to get an influencer to share your product and one of the ways that this can be done is through sponsored content.
This is the most seen use of influencer marketing, and it involves a social media post that contains an advertisement for your business. Another way is having referral links or discounts be given when consumers buy your product through an influencer.
Contests that are done through an influencer are another option as they can drive up traffic while promoting your brand with their following. The last type of influencer marketing is one that must be cultivated, brand ambassadorship, as it is only given to someone that has worked closely with you for a period and it is a long-term partnership with that influencer to promote your brand.
Finding The Right Influencer
With the number of influencers available on the internet currently, they are sure to be varied in their content and following. Thus, it is important that you seek out influencers that align with your brand to better promote yourself.
If you succeed in doing so, you will increase your odds of bringing in new customers through influencer marketing. Starting out, it would not be easy to find an influencer to work with you without monetary reward but as your brand grows, so does your appeal to influencers.
An influencer can make or break your brand by marketing it to their audience. As such, it is important to treat them like a brand and business partner.
Starting your contact with an influencer can be done organically if you are not yet a huge brand. This can be done by interacting with their posts first, commenting on their content, liking it, and being overall appreciative of their content and not just advertising yourself.
Follow this up by sending a direct message on social media or email to the influencers that interest you. The message should be written personally to convey sincerity in working together and not just be a generic email or message that is mass sent.
Provide information about your brand and the details of the deal you wish to make. Treat them like any other business partner and respect them as they will come to respect you.
Using Influencers Effectively
Influencer marketing, like other marketing strategies, requires planning to be effective. You oversee your brand and as such, the plans that are executed when marketing is yours to devise and not the influencers.
One such use of influencers is the rate at which they post about your brand. This can be planned to be scheduled to give consistency to your posts from all the influencers you have partnered with.
This will undoubtedly be more effective than sporadic posts by various influencers. A large amount of content surfacing within the same time frame from multiple influencers is sure to generate larger interests in your brand.
Influencer Marketing Will Grow
Influencer marketing has been rising in popularity and even now, it shows no hint of stopping anytime soon. In fact, as the internet and social media continues to grow like it already is, influencer marketing will only become more popular.
This is because seeing the success of current influencers, more people are becoming them as well. This will be done, be it intentionally for fame or incidentally as people use social media more often.