Nike is one of the most popular brands today worldwide. Known not just for its phenomenal products but also for its attention-grabbing ads and campaigns, Nike has come very far from being just a small production unit in a tiny factory to being a transactional corporation all over the globe, and more being constructed every day.
What did Nike do to achieve this brilliant level of success, so much so that it has become a household name? There’s just one answer to it: Advertising. Here are Five Ways Nike Advertises their Brand.
Active Social Media presence
Today, social media is the ground that is ripe for advertising and guarantees business. Almost every major brand has an active social media presence which it uses to interact with customers. Nike is no different!
Aside from being very active on Twitter, Instagram and Facebook, Nike also takes time to not only post on its social media accounts but also interact with their customers and build rapport with them- a sort of personal connection that draws each customer back to Nike when they want new shoes. With witty tweets and re-tweets, Nike has aced the Social Media game.
Every brand advertises today in order to draw customers. But what sets Nike apart from the rest of them is the fact that their ads are attention worthy, and memorable. Nike makes ads that speak to each consumer. In fact, their products do not even have a large amount of screen time in their ads.
No, Nike’s ads focus on appealing to the ‘emotional’ selling points with respect to their audiences, using sentimental situations and experiences rather than creating monotonous, repetitive formulaic ads that focus only on the products. By doing so, Nike convinces their consumers that they care for them, thus making sure to have them coming back over and over again.
Collaborations and Campaigns
One of the best ways for news to spread about a brand is through word-of-mouth and people’s recommendations, and one way to ensure that is by creating campaigns and making collaborations that are sure to get people talking for a long time.
Nike advertised their brand in the same way, by partnering up with Google during the FIFA World Cup 2014 to create a new interactive technique for the target audience to enjoy called the ‘Nike Phenomenal Shot’. By doing so, they garnered the attention of so many millions of football fans during the World Cup and through word of mouth, they gained attention from people all over the world.
Making Use Of YouTube
While all major brands make ads for YouTube, Nike went one step ahead and created an entire YouTube original series titled ‘Margot Vs. Lily’, created to complement its marketing campaigns.
With over 80 million views on YouTube, the show makes many mentions of athletic gear and shoes produced by Nike, which accompanied by a compelling storyline, becomes an amazing marketing technique. It also leads audiences to the website #BetterforIt which contains more information and details for those who are interested in getting fitter and starting their fitness journey.
Making Socially Conscious Ads and Newsworthy Products
Not only do Nike make ads that are fun and memorable, but also ads that are socially conscious. Nike is involved in many charitable works outside of production and sales. Such factors draw customers back to them as customers today want to invest in brands that make products that are loveable and also not environmentally or socially degrading.
Moreover, Nike’s products are innovative and newsworthy, meaning that they create products that are special enough to be broadcasted on the News and mentioned over and over again, thus garnering more attention, and more business.
Nike clearly offers a great example of how marketing strategy affects business and brand image. The more innovative and effective your marketing strategy is, the more memorable and share-worthy it becomes. Social Media and Platforms like YouTube too play a big role in how far your brand can reach.