Marketing has gone through an incredible evolution as the years go by. From posters to radio jingles to billboards to TV commercials, as technology advances further and further, so does the medium of advertisements. And as we have reached the internet age, companies and businesses have to adapt to the times and play the online marketing game in order to stay relevant and sustain their competitive edge.
With the advancement of technology also comes the comfort for users to do more than ever before, including marketing. What was once something that is expensive and only exclusive to big corporations, now can be done from the comfort of your home at little to no cost. With many options to expand your small business and spread the awareness of your brand, it’s best to know the right marketing tools to gain success in the online world.
As the most used search engine in the world wide web, placing your ads via Google can’t go wrong. With features like the online advertising platform, Google Ads, you can create and display your ads to web users who are searching for a certain product or service through Google. It works by auctioning certain keywords that could resulted in their ad to appear when being searched online.
Building your brand through Google is a good start for anyone trying to make a business on their own, as it is highly accessible, user friendly and contains features to edit your ads, automatic keyword management, access performance data on website traffic and precise ad targeting based on location and language.
With over 1.8 billion users daily, you would be mistaken to pass on the chance of using Facebook to market your business. With the Facebook Ads Manager, you can reach to your audience by utilising its targeting features which targets specified users for your business based on age, gender, location, interest and more. This way, you may not risk pushing your ads to users who aren’t interested and only focus on the ones that would welcome them.
Facebook also provides a place for small businesses to increase their online presence. Over 200 million small businesses use Facebook to reach to their audience by publishing their contact details, sharing description of their products or services and interact with the users regarding questions and offers. By building a passionate community, you can spread awareness of your brand to more eyes around the globe.
Advertisements in Twitter are mostly focused on the user’s interest and activity in the social media site, and to cater those users, the right ads or tweets are needed to reach to them. From there, they can like, reply or retweet those tweets, which in turn increasing your brand’s awareness to their followers across the site.
But the main catch to Twitter is the interaction between the brand and the users. Constant tweets and posting on your page are necessary to keep up the relevancy of your brand to your followers as well as gaining attention among other users in the site. Since most Twitter users are young teenagers and adults, by understanding your audience, you may be able to produce tweets that are engaging and enjoyable for them to be a part of.
With a billion users worldwide, Instagram is one of the most active social media sites, especially among young adults. Unlike Twitter and Facebook, Instagram is a visually focused social hub with primarily pictures and videos shared among users. To catch the attention of users, businesses need to think creatively in order to attract attention.
Users don’t spend too much time in Instagram, so a quick and easy ad campaign can be effective to spread awareness. Another way of creating attention to your brand is by collaborating with influencers. While it may be costly to sponsor one, but with their massive number of followers, it can be worthwhile to increase the scope of your audience.
A simple form of marketing that exist before social media and still going on today is the advertising of your products and services through delivering an e-mail. A successor to the direct advertising mail, this form of online marketing keeps the customers up-to-date via newsletters, offering deals and promotions on new products and asking customers for general feedback.
This is not just to spread the name of your brand but also to create and maintain a relationship with the customers, thus building loyalty and trust towards one another. While it may not work to increase the rate of new customers, it is equally important to keep a good bond with the customers we have right now.