Facebook is the most popular social media platform in the world with 2.8 billion active users worldwide as of July this year. Combined with its acquisition of and integration with other successful platforms, all of which have upwards of a billion active users, Facebook stands above other social networking platforms by a huge margin.
With the number of potential customers that you can find on Facebook, there is plenty of opportunity to have your business thrive on the platform. Here are a couple of reasons why you should be active on Facebook for your business.
Easy To Start
The first step to bringing your business to Facebook is to create a business account which could not be simpler! All you will need to start to have a Facebook profile and then create a Facebook Page for your business, which will considered separate from your personal profile.
From there, it’s a matter of filling in information about what category your business falls under and what services you’re offering along with other business information such as your contact details and location. Add a profile photo and cover photo for the Page and you now have a business account on Facebook.
Vast Potential Market
This next reason should be obvious seeing as how there are indeed over two billion users on the Facebook. Even accounting for geographical factors and your target audience, the world’s leading social media platform will still offer your business plenty of potential customers.
Whether your business is a tiny shop or a large organization, a popular brand or a small band, for entertainment or for cause, there will be an audience for your business on Facebook.
Fancy Facebook Features
Of course, an audience isn’t simply going to appear and subsequently follow your business after spotting your Page; you’d have to put in the effort to advertise to and later engage with customers. Fortunately, there are plenty of ways to do so.
Through Facebook, you can use the more traditional methods of digital advertising such as sharing image and video posts or boosting them as advertisements. There are also more recent features for promoting your business inspired by Facebook’s other platforms such as carousel ads and Facebook Stories ads.
Versatility Is Key
Speaking of other platforms, Instagram, Messenger and WhatsApp are the social media platforms that Facebook has acquired over the years. As mentioned before, Facebook has made a point of integrating all three platforms into Facebook and thus providing Facebook’s users with extra avenues for promoting your business.
As a business owner, you can and are recommended to take advantage of having your business be available on multiple platforms.
If you have a penchant for quick and imaginative advertising, then Instagram’s image and video-focused approach to social media would be right for your business as well. And you can rely on the two separate online instant messaging platforms, Messenger and WhatsApp, to communicate with customers that use one or the other.
Advanced Ad Tools
If you’d like more control over how you wish to display your ads or need help on how to advertise, Facebook is there for you with its Ads Manager. Available for both desktop and mobile users for iOS and Android, Ads Manager allows you to run ads on all their platforms.
In addition, Ads Manager can help you to create ads, manage when and where they’ll run and track your ads’ performance. It will also provide you with detailed options for budgeting and smarter audience targeting among other features.
To conclude, these are the five reasons why you should be active on Facebook for your business. So given how all that, why not give your business a chance to grow through Facebook!