Facebook is one of the most popular social media platforms out there today, boasting about 1.49 billion active users worldwide on its platform alone. Now, after having acquired Instagram and WhatsApp, this number is expected to increase as more and more users link their multiple accounts together.
This is one of the many reasons why many advertisers now flock to Facebook to advertise and promote their business. Here are 5 reasons why you should be active on Facebook for your business.
Large, Active Audience Base
As mentioned above, with about 1.49 billion active users, Facebook is the best platform to advertise your business on if you’re looking for a big audience base.
Very popular among advertisers, Facebook also hosts about 62% of local advertisers as well, which makes it a good place to compete with other businesses as well as to maybe gain their audiences too for your business.
Affordable Advertising That Works
Another reason Facebook is a popular place for advertising is because their ads are affordable and budget-friendly enough for even small businesses to advertise on the platform.
All users need to do is set a maximum limit for their Facebook ads, either for the lifetime of the campaign or for a daily limit, and once this budget is crossed, Facebook itself stops your ads, so you don’t accidentally overspend.
Accurate Advertising System
Similar to other social media advertising services, Facebook too offers an accurate advertising system that helps businesses filter out there target audiences with easy and accurately pinpoint their ads to people who might actually be interested in their products and business.
Filters such as behaviors, interests, demographics, connections, age ranges, languages, locations and so on help make this feature so accurate.
Easy To Set Up And Provides Beneficial Insights
Unlike the complications involved in publishing ads traditionally, Facebook ads are relatively easier to set up, and you can do them yourself with the help of this guide on our website, or through Facebook’s help centre!
Not only this, the benefit of digital marketing through platforms such as Facebook is that it shows you the insights from your advertising campaign and tells you what target audiences have been reached, how much traffic has been directed to your site and so on.
Multimedia Format Of Ads
Facebook also allows advertise to advertise their business through various ad formats. Be it video ads, picture ads, text ads, sponsored posts and sponsored ads, carousel ads, or e-mail ads, Facebook provides you with a variety of choices that let you choose which type of ad you want to direct to your customers.
Moreover, Facebook also has re-targeting options to keep your audience coming back to your business.