In today’s age of digital media and entertainment, Youtube is one of the biggest names in the industry. Practically everyone has at least heard of the platform and the billion of videos its had hosted.
While it has many videos related to entertainment, education and vlogging, Youtube can serve as a viable place to promote and do businesses on. But what benefits can this video hosting platform have for businesses exactly?
Here’s 5 Reasons You Should Be Active In Youtube For Your Business.
Reaching A Large Global Audience
According to statistics, Youtube is now the second most used search engine and the third most used website behind Google and Facebook worldwide. With a global audience using the platform, users who are considering promoting their business or wish to do business can find and reach out to potential customers across the globe.
Thanks to this global userbase, business owners do not have to limit themselves to an English-speaking audience and can promote their channel and business in their mother tongue or languages of choice.
People Are More Engaged With A Video
Studies show that a video has a longer attention and memory retention than a long piece of text. Audience will feel more engaged with a well-made video with a person that they can see and hear talking about the products they are promoting, and they will be less likely to lost interest.
Another reason is simply because a video about how to update your computer drivers is easier to understand than reading a set of written instructions on the same topic.
Your Content Can Be Shared
Youtube may be one of the most frequent websites in the world but that does not mean everyone uses it. But however, the content of various creators is not limited to only the platform.
Content creators can share their videos on other social media platforms, for example, on Facebook where instead of the users being redirected to Youtube, the video can be played there in the post. This form of sharing conveniently allows creators doing business on Youtube to expand and attract more potential customers.
But content creators are not the only ones who can share. Audiences who like their videos can share the videos to their friends and families as well on other platforms.
Tools To Make Videos Are More Accessible Than Ever
To succeed and start getting attention on Youtube, you need to consistently create and upload videos. The idea of making a video may seem daunting especially for those who have no experience with video editing but now that is in the past and it is more accessible than ever.
If you need a camera, look no further than your smartphone in your hands. Camera quality in smartphones have improved over the years and it does not have to be in the high-end phones as there are many mid-range and budget smartphones that have competent cameras.
If someone is in need of a video editing software, there is no lack of them on the internet for people to download. And if they want a free version, luckily there are some while still packed with features and are no limited.
And if business owners do not know how to use these softwares, then there are always How-To videos and tutorials out there on Youtube by experienced content creators that can teach people who are not experienced themselves.
Build Credibility and Trust
To find and keep loyal customers on Youtube, content creators need to show credibility in what you do and earn their trust. When both of these are built, then customers will always come back to the channel and trust your business.
Building credibility means showing that the content creator knows and understands thoroughly about what your business all about. For example, if your business involved testing and educating about computers and technology then the videos they make must be informative and knowledgeable regarding everything related to these two subjects.
With credibility comes a lot of trust from the audiences, who may refer to these channels for their services or products whenever they need those products or have a problem they need to solve.
Youtube’s potential as a platform for business is very good nowadays. And with the video hosting platform providing programs that encourages and helps users to start using the platform as a business, you can expect that the future prospect of starting a business on Youtube to be bright.